The link in bio that drives more traffic to your content for free

Many link in bio tools are a paid service, but you can use Buffer’s link in bio tool at no cost. By signing up for Start Page you can create your first three pages as your three channels for free. Or you can use your two other free channels to connect your social accounts and get access to Buffer’s publishing, engagement, and analytics tools.

Since most social platforms don’t allow users to put links in their social media posts, the only place where you can put a link is in your social profile’s description area, which is also called the “bio.”

When people say “link in bio” they are referring to the clickable link that you can find in the social media profile bio of Instagram, TikTok, or even Twitter. The link usually takes followers to a website, a specific article, a product page, a landing page, or any other important URL.

A link in bio is a versatile free microsite that you can use to share your most valuable content. It can help many different types of organizations and brands share their content faster:

• Are you thinking of building a website but don’t have the time or budget for it currently? A link in bio page is a great way to get your content out into the world without spending too much time or money!
• Are you are an individual building your personal brand? A link in bio page is the ideal way to share everything about yourself in a quick and sleek way.
• Have you been looking for a space to share links to various places online where your audience can find you? You can do that with a link in bio page!
• Are you planning an event? You can use a link in bio page to share all the details.

A link in bio page is used to highlight all of your most valuable links. If you can link it, you can add it to your link in bio page. You can add links to any websites, product pages, blog articles, videos, photos, music, courses, tours, recipes, social profiles – the possibilities are endless! You can also use a link in bio page to collect payments by using links to services such as Paypal, Venmo, Stripe and any other service.

Your link in bio page should include the most relevant information about your products, services, blogs, videos, events, updates, and social profiles. For example, you could use your link in bio page to streamline all your contact information, promote your music by embedding your Spotify songs, or house updates about your services and product.

In this article, we share examples of the various ways small businesses, creators, and influencers have leveraged this coveted link on Instagram.

On Instagram, you only get one link on your profile page, and it’s important to optimize it. A Parse.ly study found that adding a link in bio to your Instagram profile can drive an additional 10-15 percent Instagram referral traffic to your landing page.

Using a link in bio can help you drive more traffic from your social profiles to your most valuable content and grow your audience across your social profiles.

A link in bio page can be used by everyone, including small businesses, influencers, nonprofits or charities, musicians, event planners, or anyone building a personal brand.

A Start Page, which is what we’ve called our link in bio tool, allows you to share your content with the world in a simple and beautiful way, and the possibilities are endless!

To create a free link in bio page simply go to buffer.com/start-page to begin building your page, if you don’t yet have a Buffer account, you can set one up for free. You can start adding blocks for text, images, videos, social links, and more, right into our editor to create the layout you want, or you can choose from one of our pre-made templates. From there, you can customize page colors and style as well as add your own images, GIFs, and logos.

Note that if you’ve already have a Buffer account then building a Start Page will count as one of your channels. If you’ve already hit your channel allowance, you’ll need to upgrade your plan to publish your page.

Once you’ve created and customized your page simply hit publish to claim your unique URL and start sharing it in your social profiles, email signatures, and marketing campaigns. For a more detailed step-by-step guide on creating your page, head here.

Yes, you can create multiple link in bio pages with our own link in bio tool, Start Page. Your first three Start Pages are free!

You can use our link in bio page, which is called Start Page, to collect payments by using links to services such as Paypal, Venmo, Stripe and any other service to easily collect payments when required.

This feature is coming soon. If you already own a domain you can re-direct it to Start Page. Using a masked redirect should do the trick.

Every type of Instagram account—personal, business, and creator—can use Instagram bio links. To put a link in an Instagram bio:

• Go to your Instagram profile
• Tap “Edit Profile”
• Scroll down to the “Website” field
• Add the URL to your desired landing page or Instagram link in bio tool.
• Save changes (On mobile, tap “Save,” On desktop, click “Submit”)

Only TikTok business accounts can add a clickable link to their bio. To put a link in your TikTok business account, all you have to do is:

• Go to your TikTok profile
• Tap the “Edit profile” button
• Scroll down to the “Website” field
• Add the URL to your desired landing page or Instagram link in bio tool
• Log in to those platforms.

It’s actually quite easy to convert a TikTok account to a business account. Here’s how you do it:

• Head to your TikTok profile
• Tap the three lines in the top-right corner of your screen
• Tap “Manage account” > “Switch to Business Account” > “Next”
• Select what category your business falls under and hit “Next” to finish

Yes! With Start Page you can schedule updates containing images and links to your Start Page at a specific time and date. Scheduling to Start Page is included on all of our plans—including our free plan.