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Build your audience and grow your brand on social media

Plan and publish your content for Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard.

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Craft the perfect post for each social network, all in one place

Publishing content on all of your channels shouldn’t be a time-drain. Plan and publish on every channel in one simple-to-use dashboard.

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Take your Instagram marketing to the next level

Build your brand on Instagram. Work together with your team to plan, preview, and schedule your upcoming Instagram posts, carousels, and campaigns.

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Direct scheduling

Autopublish your posts, carousels, and Reels directly to Instagram

First comment

Include a first comment when you schedule Instagram posts

Shop grid

Drive traffic and sales to your shop from your Instagram bio


Plan posts in advance and get notifications to post natively

Plan and prepare your TikToks and Stories

Plan and set reminders for your Stories and TikTok videos. You will receive a mobile notification when it’s time to share.

Planning Instagram Stories in the Buffer Publish dashboard

140,000+ people like you use Buffer to build their brand on social media every month

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Collaborate on content with your team

Work together with your team to create content that's high quality, on-brand, and that your audience is going to love.

Draft posts

Create drafts, get feedback, and refine content as a team


Review posts for quality and brand before hitting publish

Stay in sync

Everyone's posts will be shared within your preset schedule

Account management

Easily share and manage access to each social account

"Buffer has made sharing our story and building our brand on social media so much easier."

Luis Cancel,
Managing Editor


Plan out the perfect posting schedule

Queue up content on an automated schedule or choose a custom time for each post. You're in total command of what you share and when.

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Create a preset publishing schedule for each social account

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Tailored posts

Custom tailor your posts for each social network

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Get an at-a-glance view of all the content you have lined up

Illustration of Buffer's calendar feature


What is social media scheduling?

If you enjoy planning your social media content ahead of time instead of creating and publishing content spontaneously, then social media scheduling might be the solution for you. Social media scheduling is the process of publishing your content automatically at your preferred time and to your preferred social media accounts. All you have to do is add all your content to the calendar or queue, customize each post according to the social network you’d like to publish to, adda preferred time and date, and then let Buffer do the rest of the work for you. This process saves you time and allows you to reach your audience when they are most likely to engage with your content.

How does Buffer’s publishing and scheduling tool work?

With Buffer’s social media publishing and scheduling tool, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. Features include customizable posting schedules, a composer that allows you to craft a different message for each social network, a drafting feature that allows you to save your post ideas and come back to them later, a browser extension to quickly share content from anywhere on the web, drafts and approval process, and much more.

Can I use the publishing and scheduling tool for free?

Yes, our free plan is perfect for individuals and businesses that are just getting started with social media. You can connect up to 3 social media channels and schedule up to 10 posts per channel at a time. There is no monthly, or yearly limit. Our free plan also includes a landing page builder, so you can create a beautiful landing page for your brand.

What social media channels are supported on Buffer’s publishing tool?

With Buffer’s publishing tool, you can plan, schedule, and publish your content for Instagram, TikTok, Facebook, Twitter, Pinterest, LinkedIn, and Google Business Profile all from one simple dashboard.

How do I schedule my social media posts for free?

Scheduling posts through Buffer is super easy (and it’s free!) Here’s how:

  • To get started, log in to your Buffer account
  • Click the Create Post button at the top right corner of your calendar or queue
  • Select the social media channel you'd like to schedule to by clicking on the avatar at the top of the composer
  • Craft your post by adding your photo or video, then customize the post based on what network you’ll post to
  • Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft depending on your scheduling preference

Head here for a full guide on how to plan, schedule, and publish to your social media accounts.

Why should I schedule my social media posts?

If you’re a small business owner, or social media manager, there are many benefits to scheduling your social media posts. Here are a few reasons why people prefer to schedule:

  • It saves you time and mental energy
  • It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your social media content
  • It enables you to plan and post to Instagram, Facebook, TikTok, Pinterest, Twitter, LinkedIn, and Google Business Profile from your desktop or mobile app, which makes it easy to plan campaigns and monitor results, all in one place.

Can I schedule social media posts to publish automatically?

Yes, Buffer offers both direct scheduling (posts that can be published automatically) and reminders (posts that you’ll receive a push notification for).

Can I schedule Instagram Stories to publish automatically?

At the moment, you can only use reminders, which means you’ll receive a push notification to your phone with everything you need to complete your story on Instagram. But, you can still use our platform to plan and prepare your Instagram stories on web or mobile.

Can I schedule multi-photo posts to publish automatically?

Yes, you can schedule multi-photo posts (up to 10 images) to be published automatically to Instagram, Facebook, and Twitter with Buffer—no need for reminders.

Can I schedule Instagram Reels for free?

You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We’ve got you covered when it comes to maximizing your Instagram Reel strategy.

How do I create a posting schedule?

Instead of selecting a time for every single post you’re scheduling, Buffer allows you to create a posting schedule that can help take all that hassle away. With this feature, when you schedule a social media post on Buffer, the post will automatically fill the next available time slot on your posting schedule. The best part is that your posting schedule is unique to each of your connected social media accounts. Here’s how to set up your posting schedule:

  • To get started, log in to your Buffer account
  • Select the social media account you’d like to add a posting schedule to on the left-hand sidebar
  • Once you’re there, click on Settings > Posting Schedule
  • Add new times to your schedule by selecting the day or days you'd like to add the times to, as well as the time itself
  • And then click Add Posting Time.

How many social media posts can I schedule?

With our free plan, you can schedule up to 10 posts at a time per social media channel, while with our paid plan (starting at $5 per month) you can schedule up to 2,000 pins. There is no monthly, or yearly limit.

How do I start scheduling my social media posts?

With Buffer, you can schedule,plan, analyze, and much more. Get started with a 14-day free trial, connect your social media channels, and start scheduling immediately.

140,000+ people like you use Buffer to build their brand on social media every month