Publish Flawlessly.
Analyze Effortlessly. Engage Authentically.
We’ve built simpler social media tools for busy people. Enjoy our free plan as you get started, or trial our full toolkit priced to make marketing your business on social affordable.
Free
For individuals and businesses getting started with social media.
$ 0
Manage up to three channels
Billed at $0/year
- Basic publishing tools
- Landing page builder
Essentials
For professionals who use publishing, analytics & engagement tools.
$ 5
/monthper channel
Add additional channels for $5/month
Billed at $72 $60/year
- Planning & publishing tools
- Analytics tools
- Engagement tools
- Landing page builder
- Easy, clear exportable reports
Team
For teams who want unlimited user seating, collaboration, and reporting.
$ 10
/monthper channel
Add additional channels for $10/month
Billed at $144 $120/year
- Essentials features, plus:
- Unlimited team members & clients
- Draft collaboration tools
- Custom access & permissions
Agency
For marketing agencies with 10 or more social channels.
$ 100
/monthfor 10 channels
Add additional channels for $10 $5/month
Billed at $1440 $1200/year
- Team features, plus:
- Agency-friendly pricing
Compare our plans side-by-side
Basics | ||||
|---|---|---|---|---|
Monthly Price | Always $0 | Starts at $5/mo | Starts at $10/mo | Starts at $100/mo(Billed at $1200/yr) |
Channels Example: 2 Twitter profiles, 2 Facebook pages, and 2 Start Pages counts as 6 channels. | Up to 3 | Unlimited, $5/mo per channel | Unlimited, $10/mo per channel | Unlimited, $1200/yr for the first 10 channels. Additional channels for $60/yr per channel |
Scheduled Posts Per Channel The number of posts you can store in your queue (per channel). There is no monthly, or yearly limit. | 10 per channel | 2,000 | 2,000 | 2,000 |
Included Users The number of users who can access and contribute content to your Buffer account. | 1 | 1 | Unlimited | Unlimited |
Invite Additional Users Invite Additional Team members or clients to collaborate with you | Unlimited | Unlimited | ||
Buffer AI Assistant (Beta) Every time you generate a response using AI, it will consume one AI Credit. Currently, AI Credits do not automatically renew each month. | 50 AI Credits | 150 AI Credits (+150 for each additional channel connected) | 300 AI Credits (+300 for each additional channel connected) | 3000 AI Credits (+300 for each additional channel connected) |
Channels | Free | Essentials | Team | Agency |
Instagram Business profiles required. | ||||
TikTok Business profiles required. | ||||
Facebook Pages and Groups. | ||||
Twitter Profiles. | ||||
LinkedIn Profiles and pages. | ||||
NewMastodon Profiles | ||||
YouTube Channels | Coming Soon | Coming Soon | Coming Soon | Coming Soon |
Google Business Profiles | ||||
Pinterest Boards. | ||||
Start Page A landing page for your brand where you can showcase the things that matter. | ||||
Shop Grid A page that looks like your Instagram feed to help your Instagram audience buy your products. | ||||
Planning and Scheduling | Free | Essentials | Team | Agency |
Post Scheduling Create posts and schedule their release for each social network. | ||||
Set Posting Schedule Set time slots throughout each week for your content to be released. | ||||
Drafts Save your content for later on mobile or desktop. | ||||
Tailored Posts for Each Channel Seamlessly iterate on content to customize posts for each channel. | ||||
Calendar View View your content across all channels by week or month. | ||||
Instagram Reels and Carousels Post, draft, and schedule Reels and Carousels on Instagram | ||||
buff.ly link shortener Links automatically shortened to buff.ly links | ||||
bit.ly link shortener Links automatically shortened to bit.ly links | ||||
Custom Link Shortener Links automatically shortened to your own custom link (if registered with Bit.ly) | ||||
Custom Video Thumbnails Choose a custom thumbnail and title for your videos. | ||||
Multi-Channel Campaigns Organize your content into campaigns to track related posts and optimize your mix. | ||||
Hashtag Manager Create, save, reuse, and optimize groups of hashtags for your social channels. | ||||
Instagram First Comment Schedule the first comment after your post. Include hashtags and/or other information. | ||||
Instagram Tagging Add your location and user tags in Buffer rather than manually after the post is published. | ||||
Instagram Stories Scheduling Prepare and schedule your Stories on web or mobile. | ||||
Twitter Hashtag Suggestions Select from Twitter hashtag suggestions as you type | ||||
Facebook Page Mentions Tag other Facebook Pages in your posts | ||||
Twitter Mentions Tag other Twitter profiles in your posts | ||||
Shuffle Queue Shuffle the order of the posts in your queue | ||||
Google Business Profiles Publish posts, offers, and events to your Google Business Profile. | ||||
Ideas Capture and store your great ideas whenever they come to you | 100 ideas | 2000 ideas | 2000 ideas | 2000 ideas |
NewTwitter Threads Draft and schedule threads on Twitter. | ||||
Analytics, Insights & Reporting | Free | Essentials | Team | Agency |
Performance Overview See an overview of key metrics (impressions, engagements and new followers, etc). | ||||
Individual Post Analytics See a history of all of your published posts, iterate, and evolve. | ||||
Historical Data Access Backfill data from the past 6 months for all channels except Twitter (28-day limit). | ||||
Data Storage Store, analyze, and export up to two years of data. | ||||
Campaign Analysis Automate reports from multi-channel campaigns. No manual switching between channels. | ||||
Boosted Post Insights Analyze your boosted posts and compare with your organic results to optimize your ad spend. | ||||
Hashtag Performance Get insight into how your hashtags could be affecting your reach and engagement rates. | ||||
Audience Demographics Age, gender, and location. | ||||
Machine Learning Insights Get suggestions for what, when, and how often to post to maximize your results. | ||||
Instagram Stories Analytics View completion rates and key metrics over time. | ||||
Shopify Performance See your sales, top referrals, and top products alongside your social media data. | ||||
Custom Reports White-labeled and annotated for easy analysis. | ||||
Exportable Reports Available as a PDF, image, or CSV | ||||
Branded Reports Add a custom logo to each of your reports. | ||||
Cover Page Get an automatically generated cover page when you download your report as a PDF. | ||||
Engagement | Free | Essentials | Team | Agency |
Grid view See which posts have unanswered comments and quickly jump in. | ||||
Important Comment Detection Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness. | ||||
Hotkeys Get through comments quickly without taking your hands off the keyboard. | ||||
Easy Account Switching Seamlessly switch between multiple accounts and channels. No more logging in and out. | ||||
Team Management | Free | Essentials | Team | Agency |
Invite Additional Users All users will be able to create and share draft posts. Define who needs approval to post. | ||||
Draft Post Management Account owners can set post drafting, approval, and full posting access across users. | ||||
Custom Access & Permissions Manage which channels each user is invited to and their post-approval status. | ||||
Approval Workflow Tools Manage who can draft and approve posts across your team. | ||||
Integrations and Apps | Free | Essentials | Team | Agency |
Browser Extension Open the composer on any web page and add posts directly to your queue. | ||||
Content-in Integrations Use Canva, OneDrive, Google Drive and Dropbox to upload, manage, and edit your media assets | ||||
iOS and Android Apps Publish is available on iOS and Android. | ||||
30+ Third-Party Integrations Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more. | ||||
Two Factor Authentication Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android). | ||||
Google Analytics integration Find in-depth insights on your posts and campaigns in Google Analytics | ||||
Custom UTM parameters Track the effectiveness of your posts and campaigns using custom UTM parameters | ||||
Support & Community | Free | Essentials | Team | Agency |
Self-Service Knowledge Base Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials. | ||||
Social Media Support Fast support on Social Media via Twitter and Facebook. | ||||
Email Support Fast and helpful support via email — a whole team of people cheering for you. |
Free$0 per channel
Essentials$5/mo per channel
Team$10/mo per channel
Agency$100/mo for 10 channels
Basics | |
|---|---|
Monthly Price | Always $0 |
Channels Example: 2 Twitter profiles, 2 Facebook pages, and 2 Start Pages counts as 6 channels. | Up to 3 |
Scheduled Posts Per Channel The number of posts you can store in your queue (per channel). There is no monthly, or yearly limit. | 10 per channel |
Included Users The number of users who can access and contribute content to your Buffer account. | 1 |
Invite Additional Users Invite Additional Team members or clients to collaborate with you | |
Buffer AI Assistant (Beta) Every time you generate a response using AI, it will consume one AI Credit. Currently, AI Credits do not automatically renew each month. | 50 AI Credits |
Channels | |
Instagram Business profiles required. | |
TikTok Business profiles required. | |
Facebook Pages and Groups. | |
Twitter Profiles. | |
LinkedIn Profiles and pages. | |
Mastodon Profiles | |
YouTube Channels | Coming Soon |
Google Business Profiles | |
Pinterest Boards. | |
Start Page A landing page for your brand where you can showcase the things that matter. | |
Shop Grid A page that looks like your Instagram feed to help your Instagram audience buy your products. | |
Planning and Scheduling | |
Post Scheduling Create posts and schedule their release for each social network. | |
Set Posting Schedule Set time slots throughout each week for your content to be released. | |
Drafts Save your content for later on mobile or desktop. | |
Tailored Posts for Each Channel Seamlessly iterate on content to customize posts for each channel. | |
Calendar View View your content across all channels by week or month. | |
Instagram Reels and Carousels Post, draft, and schedule Reels and Carousels on Instagram | |
buff.ly link shortener Links automatically shortened to buff.ly links | |
bit.ly link shortener Links automatically shortened to bit.ly links | |
Custom Link Shortener Links automatically shortened to your own custom link (if registered with Bit.ly) | |
Custom Video Thumbnails Choose a custom thumbnail and title for your videos. | |
Multi-Channel Campaigns Organize your content into campaigns to track related posts and optimize your mix. | |
Hashtag Manager Create, save, reuse, and optimize groups of hashtags for your social channels. | |
Instagram First Comment Schedule the first comment after your post. Include hashtags and/or other information. | |
Instagram Tagging Add your location and user tags in Buffer rather than manually after the post is published. | |
Instagram Stories Scheduling Prepare and schedule your Stories on web or mobile. | |
Twitter Hashtag Suggestions Select from Twitter hashtag suggestions as you type | |
Facebook Page Mentions Tag other Facebook Pages in your posts | |
Twitter Mentions Tag other Twitter profiles in your posts | |
Shuffle Queue Shuffle the order of the posts in your queue | |
Google Business Profiles Publish posts, offers, and events to your Google Business Profile. | |
Ideas Capture and store your great ideas whenever they come to you | 100 ideas |
Twitter Threads Draft and schedule threads on Twitter. | |
Analytics, Insights & Reporting | |
Performance Overview See an overview of key metrics (impressions, engagements and new followers, etc). | |
Individual Post Analytics See a history of all of your published posts, iterate, and evolve. | |
Historical Data Access Backfill data from the past 6 months for all channels except Twitter (28-day limit). | |
Data Storage Store, analyze, and export up to two years of data. | |
Campaign Analysis Automate reports from multi-channel campaigns. No manual switching between channels. | |
Boosted Post Insights Analyze your boosted posts and compare with your organic results to optimize your ad spend. | |
Hashtag Performance Get insight into how your hashtags could be affecting your reach and engagement rates. | |
Audience Demographics Age, gender, and location. | |
Machine Learning Insights Get suggestions for what, when, and how often to post to maximize your results. | |
Instagram Stories Analytics View completion rates and key metrics over time. | |
Shopify Performance See your sales, top referrals, and top products alongside your social media data. | |
Custom Reports White-labeled and annotated for easy analysis. | |
Exportable Reports Available as a PDF, image, or CSV | |
Branded Reports Add a custom logo to each of your reports. | |
Cover Page Get an automatically generated cover page when you download your report as a PDF. | |
Engagement | |
Grid view See which posts have unanswered comments and quickly jump in. | |
Important Comment Detection Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness. | |
Hotkeys Get through comments quickly without taking your hands off the keyboard. | |
Easy Account Switching Seamlessly switch between multiple accounts and channels. No more logging in and out. | |
Team Management | |
Invite Additional Users All users will be able to create and share draft posts. Define who needs approval to post. | |
Draft Post Management Account owners can set post drafting, approval, and full posting access across users. | |
Custom Access & Permissions Manage which channels each user is invited to and their post-approval status. | |
Approval Workflow Tools Manage who can draft and approve posts across your team. | |
Integrations and Apps | |
Browser Extension Open the composer on any web page and add posts directly to your queue. | |
Content-in Integrations Use Canva, OneDrive, Google Drive and Dropbox to upload, manage, and edit your media assets | |
iOS and Android Apps Publish is available on iOS and Android. | |
30+ Third-Party Integrations Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more. | |
Two Factor Authentication Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android). | |
Google Analytics integration Find in-depth insights on your posts and campaigns in Google Analytics | |
Custom UTM parameters Track the effectiveness of your posts and campaigns using custom UTM parameters | |
Support & Community | |
Self-Service Knowledge Base Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials. | |
Social Media Support Fast support on Social Media via Twitter and Facebook. | |
Email Support Fast and helpful support via email — a whole team of people cheering for you. |